hourglass cosmetics
selected work from various campaigns.
email design, social media, paid media, out of home, influencer pr, influencer mailers, visual merchandising
2024-2025

 Out of Home

summer 2025 complexion gracie abrams campaign

Visual Merchandising

Website Design

Assisted on all the imagery, resizing, and asset overhaul for the new hourglasscosmetics.com site. I collaborated cross-functionally with the brand, UX, and development teams to elevate the site’s visual identity, improve navigation, and create a more immersive shopping experience. My focus was on aligning the design with Hourglass’s luxury positioning while optimizing for performance and mobile responsiveness. 

hourglasscosmetics.com

Social Media Design

Emails

2026 hourglass email template redesign

Redesigned a suite of email templates for Hourglass Cosmetics, covering key product categories including foundation, concealer, primer, setting powder, brushes, and skincare. Each template follows a consistent brand identity — clean layout, warm neutral tones, editorial photography, and minimal typography — while being tailored to highlight specific products and campaigns such as "More Than Makeup," "Complexion Perfection," "The Power of Primer," "Effortless Artistry," and "Loved By You." The redesign establishes a cohesive, luxury feel across all communications with standardized header navigation, CTAs, and footer formatting.

PR / Influencer Mailer Designs

2025 influencer mailer box featuring red 0

Tasked with creating an influencer mailer for Hourglass Cosmetics to promote their coveted Red 0 products. The goal was to design an elevated and visually engaging memorable mailer that would not only capture the influencer’s attention but also encourage them to share their experience with their audience on social media. Ensuring the mailer design would reflect the brands core aesthetics and values, motivate the influencer to interact with the product and share on their platforms, and provide a tactile luxurious and creative experience that stands out from typical promotional packages.