Deluxx Fluxx Detroit
Art Direction · Brand Identity · Digital · Experience
Working directly with FAILE and BÄST, I developed the visual system for the Detroit space, translating their artwork and the established Deluxx Fluxx identity into an immersive physical environment. I art directed and designed across multiple touchpoints—from large-scale environmental graphics and custom surfaces to signage, objects and digital applications—ensuring the experience felt cohesive at every scale.
